Free, Easy, and Good for the Planet

We want you to feel good about your food at every point in its journey. That’s why we’ve teamed up with Cotton’s Blue Jeans Go Green™ denim recycling program, which works with Bonded Logic Inc. and Zappos.com’s charitable arm, Zappos For Good, to make it easy to recycle the denim insulation liners included in your box—all at no cost to you.

We use these denim liners to keep your meals safe and fresh while in transit. And while our denim insulation is already 85% biodegradable, you’ll now be able to directly recycle it for free.

We’re on a mission to reduce consumer waste, lessen our overall environmental impact as a company, and introduce more circularity into our packaging. Our pre-portioned meals help reduce food waste—and now, by recycling our denim liners, you can help prevent that denim from ending up in our nation’s landfills.

How It Works

Recycling your liners is as easy as 1-2-3

1) Fill Your Box

  • Save the denim insulation liners that keep your meals cold. (Be sure to remove the recyclable plastic wrap if present!) Then reuse your Freshly order box and place them inside
  • Add your jeans! Feel free to toss in any old, worn-out pairs that are made with at least 90% cotton
  • Be sure your box weighs less than 50 lbs. Have more than 50 lbs worth of denim? You can send multiple boxes for free—simply print a new shipping label for each box.

2) Print Your Label & Mark it "Freshly"

  • Login to your Zappos account (or create an account)
  • Print your prepaid label and the accompanying meal delivery form (available here or from the Zappos for Good website)
  • On the meal delivery form, please check the box for “Freshly” and enclose the form in your package

3) Ship Your Box!

  • Affix the prepaid shipping label to the outside of your package
  • Bring your box to any UPS drop off location
  • Feel awesome about helping our planet!

Give our denim a second chance. Save it from a landfill.

Blue Jeans Go Green™ is a trademark of Cotton Incorporated.

Frequently Asked Questions

How does this work? 

It’s easy! Simply box up any denim insulation liners from your Freshly orders (or any old jeans) that you’d like to recycle, add the prepaid label, and drop off your box at your nearby UPS location. 

What items can I recycle through this program?

You can recycle our Freshly denim liners in addition to any old, worn-out denim items (made of at least 90% cotton) through the Blue Jeans Go Green™ denim recycling program. 

Is there a weight limit?

Yes, while you may use any size box you wish, please ensure that your box weighs no more than 50 lbs in total. If your box exceeds 50 lbs., you may send multiple boxes of denim to be recycled (just be sure to print and affix unique prepaid shipping labels to each box sent). The weight on your prepaid label may appear as “2 lbs,” but this will be updated once your package is weighed by UPS.

How do I prepare the denim liner to ship back? 

If your denim liner comes wrapped in a white plastic cover, please remove the recyclable plastic wrap prior to placing the denim liner in your box to send back.

If your denim liner arrives unwrapped, or is wrapped in a shiny, metallic-looking mylar material, simply place it into the box as is. You may notice a light dust or denim residue from this unwrapped liner—have no fear, it’s safe and more environmentally friendly without the plastic wrap (Mother Nature thanks you!). These liners will continue to keep your meals as chilled and fresh as ever while in transit. 

How many boxes can I send?

You may ship as many boxes as you’d like as long as you print unique shipping labels for each one sent. We recommend including multiple weeks worth of insulation (for most efficient shipping) or as much insulation as you can fit in your box without exceeding the 50-lb limit. 

Why do I need to use a Zappos account? 

Our collaboration with Cotton’s Blue Jeans Go Green™ denim recycling program and Zappos.com’s charitable arm “Zappos for Good” is what allows us to provide you with this free shipping and recycling option. In order to access the free UPS shipping label, simply log in to your Zappos account—or create a new account at no cost to you. Together, we can recycle this resource and keep discarded denim out of our landfills!

How many liners should I return per box? 

Our suggested amounts for this vary depending on how many meals you typically receive each week. For boxes containing 4-6 meals, we recommend adding at least 2-3 denim liner sets per box. For bigger boxes (containing 8-12 meals), you may be able to fit 3-4 liner sets comfortably—or even 5 sets, if space allows. 

Can I recycle other types of denim through the program?

Yes, of course! You can mail us other denim items and apparel and have them recycled for free thanks to Zappos for Good. Find out more about how to recycle those items here.